Datadrew

AI Ads Agent for Shopify brands

AI & LLMsShopifyAdsAI Agents

About the Tool

Datadrew is the AI ads agent for Shopify brands. Drew understands your ads and the business behind them — your products, margins, inventory, customers and history — and combines that context with deep paid-ads expertise to make and execute better ad-spend decisions every day.

Most tools optimize the ad account in isolation. Drew doesn't. The same ROAS shouldn't produce the same budget decision for a 62%-margin SKU, a 21%-margin SKU, and one with eight days of stock left.

What Drew does: - Daily Ads Brief — what changed across Meta, Google and Shopify, and what needs attention - Diagnose Performance — why CPA, ROAS, CVR or AOV moved, in one pass - Ad Spend Leakages — where spend is wasted or no longer rational - Budget Recommendations — what to scale, reduce, pause or test, how much, and why - Execute Ads Changes — approved changes within your guardrails

For Shopify brands from $500K to $30M+ GMV and the agencies running them. Works in Datadrew, Slack, and Claude/ChatGPT via MCP.

Company Stats

A forward-thinking company focused on pushing the boundaries of AI in India. Built by Datadrew.

Founded

2023

Gurgaon

Team Size

1-10 members

Funding

Undisclosed

LinkedIn Profile

Top Use Cases

Datadrew is used by Shopify brands and their agencies to run the daily paid-ads decision loop across Meta and Google.
1. "ROAS dropped this morning — why?"
Drew diagnoses the move across Shopify, Meta, Google, GA4 and Klaviyo in one pass, separating a real signal from normal variance or the effect of a recent change — instead of tab-hopping across four dashboards at 11pm.
2. "Where is spend leaking?"
Creative fatigue on a scaling winner (a deterministic, account-baselined check), conversion-rate drops, and campaigns where the business context makes the current spend irrational.
3. "Where should the next ad dollar go?"
Budget recommendations grounded in what the ad account cannot see: the margins you share with Drew, inventory cover, which first products bring buyers back, and cohort payback against blended CAC. The same ROAS should not earn the same budget on a 62%-margin SKU and a 21%-margin one.
4. "Which creatives are working, and what do we brief next?"
A graded creative leaderboard, fatigue watch on current winners, and briefs built from what is actually performing.
5. "Which number is real?"
Meta, Google, GA4 and Shopify never agree. Drew treats Shopify orders as the source of truth and shows platform reporting alongside, labelled — including whether platform-reported conversions add up to more orders than the store actually received.
6. Agencies: "which client is on fire today?"
A one-page view across every brand, fast switching between client accounts, and per-brand reporting — so one operator can run more brands well.
Drew works in the Datadrew app, in Slack for the whole team, and inside Claude or ChatGPT via MCP for analysis, dashboards and agency workflows. Recommendations increasingly become approved changes Drew executes within your guardrails.
Typical users: founder-operators, growth and performance leads, paid-media operators, and agency teams at Shopify brands doing $500K–$30M+ GMV.