Geomarketeer

AI-Powered Location Intelligence tool

Marketing & Saleslocation intelligence toollocation intelligence chatbotnetwork expansion tool

About the Tool

Every expansion decision carries financial risk. Geomarketeer is AI-powered Kentrix's location intelligence platform that helps businesses make better location decisions. Built on 920M+ household-level profiles with 90%+ data accuracy and full DPDPA compliance, it converts geographic data into decisions your teams can act on.

With Geomarketeer, businesses can: Analyze catchment zones Forecast revenue, footfalls for a proposed site Identify whitespace markets where demand exists but competition hasn't reached Model cannibalization impact before a new location opens Profile audiences by income and lifestyle segments at a micromarket level Query location data in plain language using intuitive chatbot interface Identify gaps in your network and quantify the revenue uplift Benchmark existing store performance against catchment-level demand to spot underperformance

Key Use Cases

TAM Calculation Assortment & Inventory Planning Store Performance Benchmarking Out of home advertising

Company Stats

A forward-thinking company focused on pushing the boundaries of AI in India. Built by Kentrix.ai.

Founded

2021

Mumbai

Team Size

11-50 members

Funding

Undisclosed

LinkedIn Profile

Top Use Cases

New Store Planning & Sales Forecasting
We evaluate 300+ catchment and footfall signals with AI-driven models to accurately forecast store potential.
Store Performance Benchmarking
A modular AI engine incorporates client-specific data to show what impacts sales, identifies areas of improvement, and simulate “what-if” improvement scenarios.
Whitespace Analysis
With building-level granularity, Geomarketeer uncovers untapped demand and avoids over saturation.
Network Optimization
We compare market potential vs. actual performance to recommend network actions like when to close, consolidate, or relocate stores.
Assortment & Inventory Planning
Kentrix optimizes assortments by combining catchment demographics with footfall profiles, ensuring every outlet stocks what its consumers want.
TAM Calculation for FMCG Brands
Kentrix calculates Total Addressable Market down to building-level or 5-minute drivetime, factoring consumer density and retailer presence.
Cannibalization Assessment
Using demographic overlap and distance-decay models, Geomarketeer precisely measures the extent of cannibalization across outlets.