Persona 360

Persona 360 helps brands discover, target, and acquire the right consumers through AI-powered audience intelligence.

AI & LLMsMeta AdAd OptimisationReduce Cost DigitallyROADD2CAI GTMDigital Marketing Tool

About the Tool

Persona 360 is an AI-powered consumer intelligence and audience targeting platform designed to help brands discover, understand, and acquire the right consumers at scale. Powered by 545 Mn+ MAIDs across India, the platform enables hyper-personalized audience creation using behavioral, demographic, transactional, and digital signals.

Persona 360 helps brands optimize marketing efficiency by building ultra-curated audience cohorts that improve CPM, CPC, CTR, qualified leads, and overall conversion rates. The platform enables marketers to reduce ad fatigue, create premium and non-overlapping audience segments, and improve campaign performance through AI-led precision targeting.

Built for brands across sectors including D2C, luxury, real estate, healthcare, BFSI, and automotive, Persona 360 transforms audience intelligence into measurable business growth. By combining scale, data intelligence, and AI-driven insights, the platform empowers businesses to make smarter marketing decisions.

Company Stats

A forward-thinking company focused on pushing the boundaries of AI in India. Built by Kentrix.AI.

Founded

2021

India

Team Size

11-50 members

Funding

Undisclosed

LinkedIn Profile

Top Use Cases

Persona 360 enables brands to optimize Meta advertising performance through AI-powered audience intelligence and precision targeting. Built on 545 Mn+ MAIDs across India, the platform helps businesses identify high-intent consumer cohorts, reduce wasted ad spends, and significantly improve customer acquisition costs (CAC).
Key use cases include:
• Meta Ad Optimization – Improve CPM, CPC, CTR, ROAS, and CAC through hyper-curated audience targeting.
• Customer Acquisition – Identify and reach high-conversion consumers across categories such as automotive, real estate, BFSI, healthcare, luxury, D2C, and retail.
• Premium Audience Cohorts – Build ultra-premium, non-overlapping audience segments to improve campaign efficiency and reduce audience fatigue.
• Funnel Efficiency Improvement – Reduce drop-offs between leads, qualified leads, and conversions using AI-driven consumer intelligence.
• Automotive Marketing – Help automotive brands target high-intent buyers based on lifestyle, income, geography, purchase behavior, and digital activity.
• Lookalike & Expansion Strategy – Enable brands to scale campaigns efficiently by creating intelligent expansion cohorts from existing high-performing audiences.
• Regional & Hyperlocal Campaigns – Execute city-wise and locality-based targeting for dealerships, launches, and localized campaigns.
• Performance Marketing Intelligence – Deliver actionable consumer insights that help brands make smarter marketing and media allocation decisions.
Persona 360 is designed for brands looking to scale efficiently on Meta while lowering acquisition costs and improving marketing ROI through data-backed audience intelligence.